Monthly Archives: December 2011

I Want Someone to “Amazon” Health Insurance

We pay about $1600/month for family health insurance.  It’s a pretty good HMO plan from Blue Cross/Blue Shield of MA (BCBSMA), and we’ve been generally happy with their benefits.  However, we miss ten years ago, when it was $600/month, with … Continue reading

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Marketing Misfire: QR code to Mobile Ad

Here is your marketing misfire of the week. This company takes out a full page ad in TIME magazine, puts in a QR code, but doesn’t even mobile-optimize the landing page! Those fonts are really tiny.

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